OUR WORK
With years of expertise in working with brands, talent and influencers, Jadé Ajose is an entertainment marketing executive who has specialized in developing, overseeing, and executing multi-platform targeted, impactful campaigns for Fortune 500 companies such as Diageo, Google Play, HBO, Facebook, Verizon and global icons like Sean “Diddy” Combs and Kobe Bryant to help them authentically reach their target audiences.
Here at JahDay, Inc., we speak to all audiences, and it's truly about understanding what culture values at the time and authentically placing brands into these moments so we're a part of the conversation. Jadé was born in London, raised in Nigeria and moved to America when she was 9. This helped to create her fascination with culture, contributing to understanding worldwide social norms, richness, and vibes internationally.
Nominated for PR Week's "Outstanding Young Professional" award, Jadé Ajose has deep relationships in entertainment, sports, lifestyle and music and has a deep understanding of how to build programs that work, maximizing a brand’s budget and assets to deliver above and beyond. Additional award recognitions include 2020 Cynopsis Digital "It List" Selection and 2021 Cynopsis “Rising Star” Selection.
Simply put, we do things differently with no frills and no fuss. We create LIT programs capitalizing on cultural moments that help brands meet their KPI's. Culture first, always.
Kobe Bryant x Granity
We were tasked with launching Granity Studios, an award-winning multimedia company, formed by Kobe Bryant, focused on creating new ways to tell stories around sports. When Kobe Bryant retired from basketball, he didn’t want to take the typical licensing and commentator route.
Rather, he wanted a second career--and this time, as the world’s most preeminent storyteller for children, helping them use sports to navigate life. We launched a #1 children’s podcast, and released not one, but 5 New York Times Bestsellers. Even after his tragic death, we continued to build his legacy through nimble crisis response and careful strategic counsel and marketing.
Ciroc x Muni Long
To announce Sean Diddy Combs' CÎROC Summer Citrus as a permanent offering, we partnered with Muni Long to amplify the flavor for the summer and beyond with a 360 integration via PR, social content, and a product integration for the ‘Baby Boo’ music video featuring A-list rapper, Saweetie.
Muni captured vibrant and engaging content with the product highlighting how Cîroc Summer Citrus is the perfect drink for every celebration, whether at home or out. Not only did we tap into Muni’s audience but also drew in eyeballs from Saweetie’s, which helped drive strong performance for this campaign. In addition, we then tapped 2 culturally-relevant lifestyle macro talent (Jackie Aina and Kendall Kyndall) to help amplify our message further from a social + PR perspective.
Rolling Loud Music Festival
JahDay, Inc. and Dope Ent. presented the first ever Rolling Loud Music Festival, which is "one of the biggest rap-only festivals in the world" according to Complex, while Billboard called it "the be-all of hip-hop festivals."
Emerging and established hip-hop acts took the stage and performed for the crowds, including Schoolboy Q, Juicy J, Travis Scott, A$AP Ferg, Curren$y, and Action Bronson. We deployed a multi-tiered PR/Marketing program incorporating a cross-section of curated events, on-brand partnerships, celebrity/influencer programs, and creative content; all powerfully amplified through a strategic, buzz-building media campaign.
Godfather of Harlem S2
To get fans excited about the return of Epix's Godfather of Harlem S2, we tapped into Harlem super fandom with two unique activations generating over 73.89MM impressions and 231K video views.
The campaign kicked off with a bespoke partnership with The Black Box to highlight Black businesses in New York, amplified by influencers authentic to the voice and tone of the show.
With an integrated social strategy and consumer giveaway, The Black Box partnership and a strategic influencer engagement targeting cultural spheres of influence brought the premiere to life, driving to the Twitter Watch Party and TIDAL/EPIX partnership. To hype the premiere, we curated an influencer campaign comprised of micro-to-mid-tier culture creators authentic to the Harlem and New York scenes. 14 paid influencers engaged to create content leading up to and during the premiere via live-tweeting and Instagram stories. §nfluencers were sent The Black Box, which brought New York Black-owned businesses to their doorstop.
DeLeon Friendsgiving & Holiday
We strategized and executed a vibey campaign for DeLeón Tequila to celebrate the holidays by bringing people together for two stellar holiday events. To kick off the festivities and amplify DeLeon on social, we partnered with four super dope influencers across different key markets in Texas, Florida, and LA/NY who brought real life holiday cheer to consumer screens at home.
The campaign consisted of a three-part series kicking off Holiday celebrations with a Friendsgiving dinner at Tao, hosted by our PR-able lead talent, Serayah, following a star studded game night for the holidays. Together, our partners reinforced DeLeon’s role at the center of holiday festivities by helping consumers raise a glass and toast to what’s to come.
Michael B. Jordan x Don Julio
We secured the Don Julio sponsorship for Terrence J. to host a dinner for A-list actor, Michael B. Jordan, celebrating MBJ's HBCU hoops events, The Legacy Classic. The dinner was held at Mister French in February of 2023, with the goal of tapping into a highly driven PR event with 50+ attendees, including notable celebrities and influential guests.
Major press and brand partners came to mix, mingle and enjoy amazing Don Julio cocktails. To create additional buzz onsite and amplify on social, we provided a detailed shot list for content capture to use for Brand PR + social usage. The Brand was also included in the event press release + post-event media alert to gain additional exposure after the event.
BET Awards x Ciroc Passion
Ahead of the BET Awards in 2022, we partnered with Ciroc Passion & Sean “Diddy” Combs to celebrate 5 rising talent to gift a one-of-a-kind bar experience, ending with an engraved plaque that highlighted them as trailblazers and celebrated their dedication and passion to their craft.
In addition, multicultural and national media received a mailer with a note from Mr. C and all the ingredients to make a signature Passion cocktail.
#CincoDeLeon
To help garner awareness of #CincoDeMayo for DELEÓN Tequila owned by Sean "Diddy" Combs and Diageo - we engaged a two-phased program with five partners including 1 PR-driving talent (Nazanin Mandi), and 4 mid-tier influencers across key markets: NYC, LA, MIA, Detroit, and Houston to help consumers take their margarita game to the next level during their #CincoDeLeon celebrations. Local influencers hosted celebrations at local accounts to capture content and further amplify our message with commercial support.
Our partners showcased the different ways to customize the DELEÓN LOVE Margarita through earned media, digital/social content, and commercial support prior to the celebration, thus highlighting DELEÓN as the perfect tequila to provide versatility and excitement into everyday celebrations.
Kim Kardashian x Paper Magazine
We were tasked with executing a media and influencer event during Art Basel for Kim Kardashian’s “Break The Internet” Paper magazine cover. It was an event to remember, with strong talent attendance and great media coverage to capture the celebratory night for the magazine. Guests in attendance varied across celebrities, influencers, VIP media members and industry insiders who were all in anticipation to welcome Kim Kardashian to the MIA.